An introduction to the role of marketing in the organization including information systems, corporate strategy, opportunities assessment, product differentiation, pricing strategies, distribution, communication and advertising.
Prerequisite(s): Enrolment in BMOS or Music Administrative Studies (MAS).
Extra Information: 3 lecture hours
Note: Students interested in pursuing an HBA Degree at the Richard Ivey School of Business should not take this course in second year as Ivey does not recognize this course as part of the HBA degree.
Course Weight: 0.50
Subject Code: MOS
This course is also offered at:
This Course is Mentioned in the Following Calendar Pages: