Academic Calendar - 2024

Western University Academic Calendar. - 2024

Management and Organizational Studies 3420F/G


This course integrates the various research tools used within the social sciences and applies them to practical marketing research settings. The focus is on how to develop research designs, instruments, and methodologies to answer specific applied research questions and theories.

Antirequisite(s): MOS 3470F/G.

Prerequisite(s): Enrolment in 3rd or 4th year of BMOS. Priority in enrolment will be given to Huron University College students registered in a Marketing and Sustainability module. Pre-or Corequisite(s): MOS 2320A/B or MOS 3320A/B and one of: MOS 2242A/B; Psychology 2820E; Sociology 2205A/B and Sociology 2206A/B; Statistical Sciences 2035.

Extra Information: 3 lecture hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: MOS

This course is also offered at:

Western Main Campus

This Course is Mentioned in the Following Calendar Pages: