This course targets the essential aspects of building technology-based businesses and how to identify technology innovation capability for use within existing businesses or new start-ups. Students analyze the firm's goals, strengths, weaknesses and opportunities leading to reasonable marketing strategies and action plans. Students learn to make decisions in the face of uncertainty.
Antirequisite(s): The former Engineering Science 3331A/B.
Prerequisite(s): Completion of year 2 Engineering or enrollment in year 2 Software Engineering.
Extra Information: 3 lecture hours.
Course Weight: 0.50
Subject Code: ELI
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