Western University Academic Calendar. - 2021ARCHIVE
Business Administration 4621A/B
MANAGING IN THE CREATIVE ECONOMY
This multidisciplinary course focuses on managing creativity in companies that are competing based on differentiation by exploring unconventional cases (in design, entertainment, food, sport, supercars, game). In the end, students will learn how to uniquely develop strategies and manage creative processes and creative people when competing based on creative differentiation.