Academic Calendar - 2024
Western University Academic Calendar. - 2024
Digital Communication 2309A/B
FUNDAMENTALS OF DIGITAL MARKETING
This course will explore the best practices of strategic digital marketing communications campaigns. Course components include campaign planning, audience research, social media marketing, mobile marketing, digital advertising, content management and data analytics across multiple platforms.
Antirequisite(s): Digital Communication 2305F/G, MOS 3323A/B.
Extra Information: 3 lecture hours.
Course Weight: 0.50
Breadth:
CATEGORY A
i
Subject Code: DIGICOMM
This Course is Mentioned in the Following Calendar Pages:
Digital Communication 2309A/B
FUNDAMENTALS OF DIGITAL MARKETING
This course will explore the best practices of strategic digital marketing communications campaigns. Course components include campaign planning, audience research, social media marketing, mobile marketing, digital advertising, content management and data analytics across multiple platforms.
Antirequisite(s): Digital Communication 2305F/G, MOS 3323A/B.
Extra Information: 3 lecture hours.
Management and Organizational Studies 3323A/B - DIGITAL MARKETING
Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN BUSINESS INTELLIGENCE
Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | SPECIALIZATION IN BUSINESS INTELLIGENCE
Faculty of Information and Media Studies | Certificates and Diplomas in Information and Media Studies | CERTIFICATE IN DIGITAL COMMUNICATION: SOCIAL MEDIA & VIRTUAL WORLDS
Faculty of Information and Media Studies | Certificates and Diplomas in Information and Media Studies | DIPLOMA IN DIGITAL COMMUNICATION: SOCIAL MEDIA & VIRTUAL WORLDS