This course explores the emergence and consolidation of modern advertising from the 1880s until the 1980s. It examines the development and growth of ad agencies, advertising practices, and commercial media, with a focus on iconic ad campaigns. The course deals with advertising’s impact on popular culture, as seen in novels, film, and television. It also probes how governments, politicians, and other social actors used advertising to re-configure 20th century public life.
Antirequisite(s): MIT 3403G if taken in 2011-12, 2012-2013, 2014-2015 or 2015-2016, MIT 3403F in 2012-2013, 2014-2015 or 2016-2017.