Academic Calendar - 2020

Western University Academic Calendar. - 2020
Western Main Campus

Media, Information and Technoculture 2151A/B

CONSUMER SOCIETY: ADVERTISING AND PROMOTIONAL CULTURE


Examines the role of advertising, promotion and marketing in our culture, the relation of these practices to a 'consumer society', the connections between advertising and propaganda, the ways marketing may or may not be used for purposes other than profit, and how markets and marketing influence media.

Extra Information: 3 lecture hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: MIT