Academic Calendar - 2020

Western University Academic Calendar. - 2020
Western Main Campus

Business Administration 4573A/B

MEASURABLE MARKETING


The course will cover measuring marketing effectiveness. Students will understand how brands are valued, customer satisfaction assessed and loyalty measured. They will learn how to talk to financial decision makers through analyzing the profitability of customers and the contribution of marketing to a firm's value.

Extra Information: 3.0 hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: BUSINESS