This course provides a critical survey of issues related to children's advertising, marketing, and consumer culture. The historic rise of children's marketing, the value advertisers place on children, and contemporary controversial debates will be investigated and located within broad theoretical, cultural, social, and institutional contexts.

Antirequisite(s): the former MIT 3402F if taken in 2009-10 or 2010-11, the former MIT 3404F if taken in Intersession in 2010, or the former MIT 3402G in 2011-12.

Extra Information: 3 lecture hours.