Academic Calendar - 2020

Western University Academic Calendar. - 2020
Western Main Campus

Business Administration 4535A/B

INTERGRATING & IMPLEMENTING MARKETING DECISIONS


The focus of this course is integrating a wide range of marketing tools and analyses to drive good business decisions. This elective is a combination of integrated marketing cases, and the renowned SABRE marketing simulation. Each week will normally include one case-class, and 2-3 rounds of on-line simulation.

Extra Information: 3 hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: BUSINESS