Academic Calendar - 2020

Western University Academic Calendar. - 2020
Western Main Campus

Business Administration 4520A/B


This course will introduce students to the principles and practice of revenue management and strategic pricing. Topics include basic principles of revenue management and pricing models, revenue management and pricing as a strategic competitive advantage, consumer behaviour models, auctions and online auctions, forecasting and data driven revenue management, ethics and legal aspects of price discrimination.

Extra Information: 3 hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: BUSINESS