Academic Calendar - 2020

Western University Academic Calendar. - 2020
Western Main Campus

Business Administration 4461A/B

STRATEGIC MARKET PLANNING


Marketing planning is viewed in this course as continuous process involving: setting company marketing goals, assessing market opportunities, developing a marketing strategy, developing a set of integrated action programs, and monitoring the implementation of programs and adjusting the marketing plan.

Extra Information: 3 hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: BUSINESS