A critical analysis of theory and empirical research on attitudes and attitude change from a social psychological perspective. The topics include how attitudes are formed, measured, and influence our decisions, as well as different theoretical perspectives on persuasion, factors that influence persuasive messages, and how empirical research on attitudes and persuasion is applied in various social contexts.

Antirequisite(s): Psychology 3721F/G, Psychology 3723F/G, Psychology 3740F/G, the former Psychology 3710F/G.

Prerequisite(s): At least 60% in Psychology 2780E or permission of the Department at Huron.

Extra Information: 4 lecture hours.