Academic Calendar - 2020

Western University Academic Calendar. - 2020
Brescia

Management and Organizational Studies 4427A/B

FOOD MARKETING


The food, beverage, and food services industries (the food industry) are among the largest industries in Canada. This course considers the context of the food industry as a factor in developing effective marketing strategies and plans. It further considers the controversies and trends in food marketing and the resulting social and ethical issues that arise.

Prerequisite(s): MOS 2320A/B or MOS 3320A/B and enrolment in BMOS; or Foods and Nutrition 2449A/B and enrolment in the Specialization or Honours Specialization in Foods and Nutrition.

Extra Information: 3 lecture hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: MOS

This Course is Mentioned in the Following Calendar Pages: