Academic Calendar - 2020

Western University Academic Calendar. - 2020
Brescia

Management and Organizational Studies 4411A/B

NEW PRODUCT MANAGEMENT


This course focuses on the identification, development and testing of new product concepts; the development of prototypes; evaluation and commercialization of new products. It uses examples from the food industry and other consumer package goods and services.

Prerequisite(s): Enrolment in BMOS, MOS 2320A/B or MOS 3320A/B.

Extra Information: 3 lecture hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: MOS

This Course is Mentioned in the Following Calendar Pages: