Academic Calendar - 2023
Western University Academic Calendar. - 2023
Toggle navigation
Academic Policies
Faculties
Departments
Modules/Programs
Courses
Sessional Dates
Search
Management and Organizational Studies 3321F/G
CONSUMER BEHAVIOR
Course Description
This course focuses on understanding and predicting consumer behavior by integrating theories from psychology, sociology, anthropology and economics. Emphasis will be on how behavior is shaped by internal and external influences.
Pre or Corequisites
Prerequisite(s):
MOS 2320A/B
or
MOS 3320A/B
and enrolment in 3rd or 4th year of BMOS.
Extra Information
Extra Information:
3 lecture hours.
Course Weight:
0.50
Breadth:
CATEGORY A
i
Subject Code:
MOS
This course is also offered at:
This Course is Mentioned in the Following Calendar Pages:
Courses
3
Management and Organizational Studies 4415A/B - BRAND MANAGEMENT
Management and Organizational Studies 4423F/G - SEMINAR IN CONSUMER RESEARCH
Management and Organizational Studies 4424A/B - CONSUMER BRAND MANAGEMENT
Modules/Programs
20
Brescia University College | Leadership and Social Change, School of | HONOURS SPECIALIZATION IN FOOD MANAGEMENT AND MARKETING
Brescia University College | Leadership and Social Change, School of | MAJOR IN FOOD MANAGEMENT AND MARKETING (must be part of a double Major)
Brescia University College | Leadership and Social Change, School of | MAJOR IN MARKETING (must be part of a double Major) (formerly the MAJOR IN CONSUMER BEHAVIOR)
Brescia University College | Leadership and Social Change, School of | SPECIALIZATION IN FOOD MANAGEMENT AND MARKETING
Brescia University College | Leadership and Social Change, School of | SPECIALIZATION IN MARKETING (formerly the SPECIALIZATION IN CONSUMER BEHAVIOR)
Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN ACCOUNTING
Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN BUSINESS INTELLIGENCE
Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN FINANCE AND ADMINISTRATION
Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN MARKETING AND SUSTAINABILITY
Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN ORGANIZATIONAL STUDIES, POLICY, AND ETHICS
Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | MAJOR IN MANAGEMENT AND ORGANIZATIONAL STUDIES (must be part of a double Major)
Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | SPECIALIZATION IN ACCOUNTING
Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | SPECIALIZATION IN BUSINESS INTELLIGENCE
Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | SPECIALIZATION IN FINANCE AND ADMINISTRATION
Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | SPECIALIZATION IN MARKETING AND SUSTAINABILTY
Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | SPECIALIZATION IN ORGANIZATIONAL STUDIES, POLICY, AND ETHICS
Faculty of Social Science | DAN Management & Organizational Studies | HONOURS SPECIALIZATION IN CONSUMER BEHAVIOR
Faculty of Social Science | DAN Management & Organizational Studies | MAJOR IN CONSUMER BEHAVIOR (must be part of Honours Double Major)
Faculty of Social Science | DAN Management & Organizational Studies | SPECIALIZATION IN CONSUMER BEHAVIOR
Faculty of Social Science | DAN Management & Organizational Studies | SPECIALIZATION IN FINANCE