Academic Calendar - 2023 ARCHIVE
Western University Academic Calendar. - 2023ARCHIVE
Management and Organizational Studies 3423F/G
SUSTAINABILITY MARKETING
This course examines the process of researching, planning and developing marketing strategies to help organizations meet the triple bottom line (people, planet, profit). Topics include developing sustainable business models, understanding consumer behaviour on sustainability, applying sustainability principles to product design and packaging and supply chains, and communicating sustainable value propositions.
Prerequisite(s): MOS 2320A/B or MOS 3320A/B and enrollment in 3rd or 4th year in MOS.
Extra Information: 3 hours.
Course Weight: 0.50
Breadth:
CATEGORY A
i
Subject Code: MOS
This Course is Mentioned in the Following Calendar Pages:
Management and Organizational Studies 3423F/G
SUSTAINABILITY MARKETING
This course examines the process of researching, planning and developing marketing strategies to help organizations meet the triple bottom line (people, planet, profit). Topics include developing sustainable business models, understanding consumer behaviour on sustainability, applying sustainability principles to product design and packaging and supply chains, and communicating sustainable value propositions.
Prerequisite(s): MOS 2320A/B or MOS 3320A/B and enrollment in 3rd or 4th year in MOS.
Extra Information: 3 hours.
Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN MARKETING AND SUSTAINABILITY
Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | SPECIALIZATION IN MARKETING AND SUSTAINABILTY