Course Description Course Description
| Sociology 132a/b Theories of Mass Communication |
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Theories and research in mass communication, including stimulus-response models, semiotics and linguistics, organizational behavior in media institutions, audience effects, and controversies about mass media performance. |
| Antirequisites: The former Sociology 132F/G, 241a/b, 248a/b, 243 and 168E. |
| 3 lecture hours, half course. |
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