Course Description Course Description
| Psychology 373F/G The Psychology of Persuasion |
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An examination of social, psychological theories and research relating to attitude formation and change. Both persuasion of others and self-persuasion will be considered. Specific topics to be covered include the effects of fear appeals, race relations and prejudice, mass media, communications, advertising, and sex role stereotypes. |
| Prerequisite: Psychology 270a/b, 275E, or the former 271. |
| 3 lecture/discussion hours, half course. |
| (Huron) |
| Academic Calendar |
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