Academic Calendar - 2024

Western University Academic Calendar. - 2024
Western Main Campus

Business Administration 4629A/B

SALES FOUNDATIONS


This course focuses on the skills, techniques, and strategies required to be successful in today’s increasingly competitive marketplace. Students will learn how to: create a compelling value proposition, package it to resonate with their target buyer(s), deliver the proposition to prospects, and ultimately close deals to drive strategic growth.

Extra Information: 3.0 hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: BUSINESS