Academic Calendar - 2019

Western University Academic Calendar. - 2019
Western Main Campus

Engineering Science 3331A/B

ENGINEERING INNOVATION II: MANAGING THE INNOVATION PROCESS


This course targets the essential aspects of building technology-based businesses and how to identify technology innovation capability for use within existing businesses or new start-ups. Students analyze the firm's goals, strengths, weaknesses and opportunities leading to reasonable marketing strategies and action plans. Students learn to make decisions in the face of uncertainty.

Prerequisite(s): Business Administration 2257.

Extra Information: 3 lecture hours.

Course Weight: 0.50
Breadth: CATEGORY C i  
Subject Code: ENGSCI

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