Academic Calendar - 2019

Western University Academic Calendar. - 2019
Western Main Campus

Business Administration 4564A/B

DESIGN DRIVEN INNOVATION


The course demonstrates how organizations gain competitive advantage through design driven innovation which is a customer experience oriented approach to marketing that results in powerful, emotional - and profitable - brand relationships.

Extra Information: 3 hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: BUSINESS