Academic Calendar - 2019

Western University Academic Calendar. - 2019
Western Main Campus

Business Administration 4548A/B

CONSUMER INSIGHTS


You will have the opportunity to delve into the psychology that underlies customer behavior. We will explore a variety of tools and techniques both in class and in team projects. However, the course will fundamentally focus on increasing your ability to translate customer insights into winning marketing strategy.

Extra Information: 3 lecture hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: BUSINESS