Academic Calendar - 2019

Western University Academic Calendar. - 2019
Western Main Campus

Management and Organizational Studies 3321F/G

CONSUMER BEHAVIOR


This course focuses on understanding and predicting consumer behavior by integrating theories from psychology, sociology, anthropology and economics. Emphasis will be on how behavior is shaped by internal and external influences.

Prerequisite(s): MOS 2320A/B or MOS 3320A/B and enrolment in 3rd or 4th year of BMOS.

Extra Information: 3 lecture hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: MOS

This course is also offered at:

Huron Brescia

This Course is Mentioned in the Following Calendar Pages: