Academic Calendar - 2024
Western University Academic Calendar. - 2024
Kinesiology 3399F/G
SPORT MARKETING
Sport is a market driven industry. Managers cannot successfully operate in the industry without a thorough understanding of the marketing concept and its linkage between customers and products. This course focuses on the strategic sport marketing planning process, the sport consumer, market research and strategies, and the elements of the marketing mix.
Prerequisite(s): Kinesiology 2298A/B.
Extra Information: 3 lecture hours.
Course Weight: 0.50
Breadth:
CATEGORY A
i
Subject Code: KINESIOL
This Course is Mentioned in the Following Calendar Pages:
Kinesiology 3399F/G
SPORT MARKETING
Sport is a market driven industry. Managers cannot successfully operate in the industry without a thorough understanding of the marketing concept and its linkage between customers and products. This course focuses on the strategic sport marketing planning process, the sport consumer, market research and strategies, and the elements of the marketing mix.
Prerequisite(s): Kinesiology 2298A/B.
Extra Information: 3 lecture hours.
Kinesiology 4489A/B - INTERNATIONAL SPORT MANAGEMENT
Faculty of Health Sciences | Kinesiology, School of | HONOURS SPECIALIZATION IN KINESIOLOGY - SPORT MANAGEMENT - admission discontinued
Faculty of Health Sciences | Kinesiology, School of | HONOURS SPECIALIZATION IN KINESIOLOGY - SPORT MANAGEMENT/HBA - admission discontinued
Faculty of Health Sciences | Kinesiology, School of | MAJOR IN KINESIOLOGY