Academic Calendar - 2019

Western University Academic Calendar. - 2019
Brescia

Management and Organizational Studies 4425A/B

NONPROFIT MARKETING AND FUNDRAISING


This course explores the unique ways that nonprofit organizations use traditional marketing methods to generate support for their mission, to create social change and to raise funds. Course topics include social marketing, fundraising, public relations and the grant writing process. This course will prepare students for marketing challenges in the context of nonprofit organizations.

Prerequisite(s): MOS 2320A/B or MOS 3320A/B and enrolment in the BMOS program or the Diploma in Management Studies.

Extra Information: 3 lecture hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: MOS

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