Academic Calendar - 2019

Western University Academic Calendar. - 2019
Brescia

Management and Organizational Studies 3322F/G

INTEGRATED MARKETING COMMUNICATIONS


This course focuses on the theories, concepts, and applications of integrated marketing communications, covering the elements of advertising, sales promotion, public relations, publicity, personal selling, direct marketing, and interactive marketing. The goal is to understand how marketing communications reaches and serves customers, and how it helps to shape consumer behavior.

Prerequisite(s): MOS 2320A/B or MOS 3320A/B and enrolment in 3rd or 4th year of BMOS.

Extra Information: 3 lecture hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: MOS

This course is also offered at:

Western Main Campus

This Course is Mentioned in the Following Calendar Pages: