Academic Calendar - 2020

Western University Academic Calendar. - 2020

Management and Organizational Studies 4411A/B


This course focuses on the identification, development and testing of new product concepts; the development of prototypes; evaluation and commercialization of new products. It uses examples from the food industry and other consumer package goods and services. The course uses readings, guest speakers, in-class exercises and case studies as teaching methods.

Prerequisite(s): Enrolment in BMOS, MOS 3320A/B, or MOS 3321F/G.

Extra Information: 3 lecture hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: MOS

This Course is Mentioned in the Following Calendar Pages: