Academic Calendar - 2019

Western University Academic Calendar. - 2019
Brescia

Management and Organizational Studies 3325A/B

E-COMMERCE STRATEGY


The digital economy and its impact on commerce is examined. Content includes theoretical and practical knowledge necessary to manage in the E-Commerce world; a survey of current trends in the digital economy; and a framework and methodology for analyzing commercial opportunities and threats in a rapidly changing digital world.

Prerequisite(s): Enrollment in 3rd or 4th year of BMOS or in the Diploma in Management Studies.

Extra Information: 3 lecture hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: MOS

This course is also offered at:

Western Main Campus King's

This Course is Mentioned in the Following Calendar Pages: