Course Description

Sociology 132a/b Theories of Mass Communication

Theories and research in mass communication, including stimulus-response models, semiotics and linguistics, organizational behavior in media institutions, audience effects, and controversies about mass media performance.

Antirequisites: The former Sociology 132F/G, 241a/b, 248a/b, 243 and 168E.
3 lecture hours, half course.


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