Course Description

Media, Information and Technoculture 266F/G Advertising and the Mass Media

Examines the emergence and consolidation of modern advertising in Canada and the United States. Explores sociocultural changes that reconfigured people's relationship to consumer goods and advertising's role in promoting this transformation. The relationships between advertisers, ad agencies and media industries are examined.

Prerequisite: Registration in the second or third year of an MIT program, or permission of the Faculty.
3 lecture hours, half course


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