Course Description Course Description
| Clothing, Textiles and Design 339a/b Fashion Marketing. |
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Application of business principles to apparel and textile products and services. Product development, merchandising activities unique to textiles and apparel; marketing issues such as pricing, promotion and distribution will be covered. Business perspectives include both large and small scale operations. |
| Prerequisite: Business Administration 020 and 257 |
| 3 lecture/seminar hours, half-course. |
| Academic Calendar |
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